In rural communities across Latin America, satellite dishes are among the most visible pieces of advertising real estate. Claro usually used that space to display its own brand. We used it to promote someone else’s.
We transformed Claro’s satellite dishes into hand-painted billboards for small businesses run by rural women from homemade food to beauty services.
By giving up its most visible outdoor medium, Claro turned a household expense into a tool for economic progress and gave women a new way to promote their businesses within their communities.
General Creative Director: Jesús Revuelta
Group Account Director: Nuria Andrés
Creative Supervisors: Pablo Castillo, Andrés Aguilar
Art Supervisors: Daniel Gurfinkiel, Héctor Acuña
Creative Copywriters: Paula Corella, Manrique Alvarado
Designer: Josué Garro, Jop Salazar
Account Executive: Gloriana Leitón
Production Company: Applebox
Editor: Leo Fallas
Group Account Director: Nuria Andrés
Creative Supervisors: Pablo Castillo, Andrés Aguilar
Art Supervisors: Daniel Gurfinkiel, Héctor Acuña
Creative Copywriters: Paula Corella, Manrique Alvarado
Designer: Josué Garro, Jop Salazar
Account Executive: Gloriana Leitón
Production Company: Applebox
Editor: Leo Fallas
AWARDS
Festival Antigua
GOLD - Direct
GOLD - Media / Best use of media
SILVER - Outdoors
SILVER - Illustration
SILVER - Design
Ojo de Iberoamérica
SILVER - Direct
BRONZE - Media
BRONZE - Promo & Activation
2nd Best Idea - Central America & Caribbean
