Every year, Forbes’ “30 Under 30” celebrates young people for the futures they are building. For Change the Ref, we gave the name a new meaning.
We created a special edition honoring 30 victims of gun violence under the age of 30. A list usually dedicated to promising futures became a tribute to the futures that were taken away.
By sharing their dreams, ambitions and everything they could have become, the project portrayed them not as statistics, but as people filled with possibility.
Client: Change the Ref
Role: Ideation
Role: Ideation
Awarded: Cannes Lions 2026 - Bronze - Design
