Snapchat had always lived inside the phone. Spectacles opened it to the world, allowing people to capture and share life directly from their own point of view.
To promote the eyewear, we created Open Your Snapchat, a global campaign that invited people to experience the platform beyond the screen and turn everyday moments into first-person Snaps.
The campaign was developed across the US, UK and Mexico, in collaboration with creative teams from different markets.
Client: Snapchat
Role: Copywriting & Ideation
Role: Copywriting & Ideation
