KFC was launching Chick ’N Cheese Pop, a limited-edition product combining an unapologetic excess of fried chicken and cheese across Latin America.
Instead of approaching it through a traditional product campaign, we built on its most distinctive attribute: pure indulgence.
The Epic Escape Through Indulgence was an 8-bit game that invited people to leave convention behind and surrender to a world of chicken, cheese and excess. The experience extended into a regional TV commercial and social media campaign.
Originally created for Latin America, the idea was later adopted and adapted by other markets.
Client: KFC LATAM
Role: Regional Creative Direction & Ideation
Role: Regional Creative Direction & Ideation
