Spotify’s Blend feature creates a shared playlist by combining the musical tastes of different people. For Día de Muertos, we used it to create an impossible musical encounter: playlists shared with Mexican music icons who had passed away.
We brought the idea to life by transforming Xochimilco’s iconic trajineras into floating altars honoring the artists. The activation was amplified through OOH and a content campaign built around the stunt.
A product feature designed to bring people together became a culturally relevant way to connect listeners with the artists whose music—and legacy—lives on.
Client: Spotify
Role: Creative Direction
Role: Creative Direction
