Hola! Hello!
I’m Paula. Born in Costa Rica, based in Mexico City since 2016.
I’m a bilingual Creative Director and copywriter. For the past 14 years, I’ve moved between global agency networks and independent creative shops, making work where brands, culture and entertainment meet.
I like ideas that give brands a real role in culture, not just a logo somewhere around it. My work blends strategy, conceptual thinking, craft and storytelling across integrated campaigns for global and regional markets.
Along the way, I’ve led creative development, collaborated with multidisciplinary teams and worked on projects for brands including Spotify, Netflix, Snapchat, KFC and Coca-Cola.
I represented Costa Rica at Cannes Lions as a Young Lions delegate in 2013 and 2014. Since then, my work has been recognized by Cannes Lions, Clio, New York Festivals, El Ojo de Iberoamérica and other regional and international shows.
I hate problems, but I love solving them. And no, I can’t donate a kidney. I only have one, but that´s another story.